New aidAdoptedPublic aidNational

Aid for promoting wine tourism in wine-producing regions

Decree No. 2026-1005 of 26 October 2026 adds the promotion of wine tourism in production regions to the EU-funded (EAGF) wine sector interventions. Beneficiaries are wine-sector professional organisations referred to in Article 157 of Regulation (EU) No 1308/2013 or any organisation grouping all wine interbranch bodies. Eligible expenses are communication campaigns and promotional events. The aid covers actions carried out from 1 March 2027; detailed rules are set by the director general of FranceAgriMer.

Measure originators

InitiatorGVT

Annie Genevard

Gouvernement

🇪🇺

European origin

Directive/Regulation

Impact on public finances

No official estimate found for this measure.

Effective date

1 March 2027

Measure impact

Wine interbranch and professional organisations: EU aid for wine-tourism communication campaigns and promotional events carried out from 1 March 2027. The EU aid rate follows Article 59(4) of Regulation (EU) 2021/2115; the decree sets no amount.