Tax decreaseIn effectVAT and consumption taxesNational

VAT: end of the exclusion of the right to deduct for advertising expenses

Article 91 of the 2026 Finance Act creates Article 273 septies E of the General Tax Code: goods and services used for advertising are no longer subject to any exclusion or restriction of the VAT deduction right. According to the Government amendment behind it, it removes the exclusion set out in Article 206 of Annex II to the General Tax Code for certain advertising expenses.

Measure originators

InitiatorGVT
Amélie de Montchalin
Gouvernement
Impact on public finances

No official estimate found for this measure.

Effective date
21 February 2026

Measure impact

VAT-registered businesses can deduct the VAT paid on goods and services used for their advertising, with no specific exclusion.

Official references

Law number: Loi n° 2026-103 du 19 février 2026 (LF 2026), art. 91
Official Journal: JORF n° 0043 du 20 février 2026

Procedure timeline

Follow the progress of this fiscal measure through the different stages of the parliamentary procedure.

100%
2 / 2 steps
Completed
21 February 2026

Administrative implementation

Application

Entrée en vigueur de la mesure et mise en œuvre par l'administration

Entrée en vigueur de droit commun de l'article (lendemain de la publication de la loi au JO du 20 février 2026).
Completed
19 February 2026

President of the Republic signature

Promulgation

Publication au Journal officiel

Actors
Emmanuel Macron, Sébastien Lecornu
Promulgation de la loi n° 2026-103 de finances pour 2026 (article 91), publiée au JO du 20 février 2026.